Gucci și The North Face explorează exteriorul extraordinar pentru prima lor colaborare

Scurtele videoclipuri cu steaguri bătute de vânt pe fundaluri naturale uimitoare nu ne-au oferit prea multe detalii atunci când au apărut pe Instagram în septembrie. Dar cunoașterea celor două mărci a fost suficientă pentru a entuziasma observatorii de modă. Rezultatele se referă, în cele din urmă, la explorare, fie că este vorba de explorarea în aer liber sau explorarea metaforică strâns asociată cu directorul creativ al lui Gucci, Alessandro Michele.

Filmată de Daniel Shea în Alpi, campania prezintă o secțiune transversală completă a mărfii oferite și prezintă excursioniști îmbrăcați în Gucci care traversează râuri și peisaje montane înverzite. Textura fotografiilor ne aduce aminte de anii '70, are un aer vintage, care se potrivește cu culorile și materialele The North Face scoase din propria arhivă pentru colecție. De la distanță, ele dau impresia unor instantanee fermecătoare de vacanță pe care le-ați putea găsi în spatele dulapului părinților voștri.

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Când vine vorba de îmbrăcăminte în sine, acestea s-au bazat și pe stiluri produse de The North Face de-a lungul anilor 1970. Selecția îmbrăcămintei exterioare este, așa cum era de așteptat, deosebit de puternică, cu o serie de paltoane umplute cu puf, jachete bombardier și veste, dar să nu credeți că toate celelalte categorii de haine au fost ignorate. Există o mulțime de piese din mătase, jachete și tricouri, precum și cămăși din nailon.

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În spiritul aventurii care infuzează întreaga gamă, cele două mărci au conceput și o colecție specială de bagaje. Acoperite în opt modele grafice create tocmai pentru această colaborare, rucsacurile și gențile - care își găsesc inspirație din echipamentele pentru drumeții - sunt viu colorate, dar au o notă durabilă inteligentă. ECONYL - un nailon special creat din covoare reciclate, plase de pescuit și multe altele - a fost folosit pe tot parcursul producției pentru a limita amprenta ecologică a desenelor și modelelor.

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Prima colecție lansată în China, colecția Gucci x The North Face va fi distribuită prin magazine special concepute.

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Vezi această postare pe Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CJG5NUDCuO0/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">O postare distribuită de Gucci Official (@gucci)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>